Engaging Consumers with Digital Out-of-home Advertising
October 7th, 2007
Consumers today are saturated with advertising. They see it all day, everyday. On the back of the cereal box, the truck parked outside, the billboard on the way to work, and it goes without saying the TV and the Internet. As a result, consumers are increasingly ambivalent about advertising in today’s market space. However, the rise of Digital Out-of-Home Advertising is reversing this trend and once again grabbing the consumer’s attention. Rich Multimedia Technologies harnesses the power of digital out-of-home advertising through the RMT network – a powerful new medium for advertising communication.