Digital Place-based Media ROI Analysis - Defining Value
February 1st, 2012
Digital place-based media is arriving at a point of crucial importance for avtsrs and consumers. With this medium growing at the fastest rate of all advertising techniques, combined with the growing awareness of what this advertising tool can do, its comes at no surprise that out-of-home place-based digital advertising is becoming the new tool in the advertising kit.
Overall, this white paper offers an effective perspective on not only the worthiness of digital place-based media, but also the return on investment and following analytical tools offered by such a medium.